Privacy Policy

1. Introduction

Welcome to Pure Premium. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.purepremium.co.za (the "Site").

2. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as "Device Information."

We collect Device Information using the following technologies:

• Cookies: Data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit allaboutcookies.org.
• Log Files: Track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as payment method), email address, and phone number. This is referred to as "Order Information."

When we talk about "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information.

3. How Do We Use Your Personal Information?

We use the Order Information that we collect to:

• Fulfill any orders placed through the Site (including processing payment information, arranging for shipping, and providing invoices and/or order confirmations).
• Communicate with you.
• Screen orders for potential risk or fraud.
• Provide you with information or advertising related to our products or services, in line with the preferences you have shared with us.

We use Device Information to help us screen for potential risk and fraud (in particular, your IP address) and to improve and optimize our Site (for example, by generating analytics about how customers browse and interact with the Site and assessing the success of our marketing and advertising campaigns).

4. Sharing Your Personal Information

We share your Personal Information with third parties to help us use it, as described above. For example, we use analytics services to understand how our customers use the Site. You can opt-out of these services by visiting the Digital Advertising Alliance’s opt-out portal at optout.aboutads.info.

We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request, or to otherwise protect our rights.

5. Behavioral Advertising

We use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page at networkadvertising.org.

To opt-out of targeted advertising, you can use an ad blocker.

6. Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

7. Your Rights

If you are a South African resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. To exercise this right, please contact us using the contact information below.

8. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you request its deletion.

9. Changes

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

10. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at online@purepremium.co.za